APEROL SPRITZ
SUMMER 2024 CAMPAIGN
Project Overview
Develop and execute an On Trade activation campaign for Aperol in the UK for Summer 2024 (May to September). Building upon and translating the given platform of Together in Sound for a campaign that leverages music as a core component to create memorable experiences.
The ultimate concept was ‘Summertime mix’ .
Taking the sociable summer terrace tropes and remix them into joy-filled moments to give your summer a refresh. This is the physical embodiment of the joy of a summer soundtrack, but not as you know it.
roles & responsibilities
My role was to generate three concept ideas and strategies that could form Aperols 2024 Summer campaign. These routes included elements of wayfinding, PR & social and gamification.
Although this was still a pitch , it was important we were able to reflect an understanding of what this concept would look like throughout our tiers, making sure we understood the layers of budgets while maintaining a highly executed event, being mindful of materiality and scale.
Once a concept was chosen, I began to develop it into sketches, translating our concept into the real physical world.
Using Pergola Paddington as the Gold tier reference and transforming it into a wild musical garden.
