GLENDALOUGH
-FOREAGABLE BILLBOARD-
CHICAGO
ROLES & RESPONSIBILITIES
My role was to take the concept and transfer it into a realistic 3D vision.
The natural timber structure curves at the top corners, framing the wild and abundant botanical wall. Four arched openings displaying the product sit either side of our central arch, spot lit from above. To the centre stands the logo and campaign headline with gold leaf detailing and LED trim to the interior of the arch.
The botanicals were carefully selected , referencing the wild ingredients in Glendalough Gin.
PROJECT OVERVIEW
The aim of this project was to bring people closer to nature and to discover the wonderful botanicals that are foraged for Glendalough gin.
We brought to life the worlds first forgeable billboard where guests were invited to collect their own bouquet of Glendalough’s botanicals
