Edrington
-Cannes gtr-
Cannes, France
project overview
Working with the incredible team at Bompas and Parr , we were tasked with creating a fresh and immersive environment for Edrington at the Cannes GTR event. This event was a celebration of the brands under Edrington. It was important that we were able to translate our approach cohesively through each brand, while maintaining the overall identity of Edrington.
We created a comprehensive design approach, including interactive narratives throughout the boat, Entertainment, uniforms, take-aways and fun F&B moments, curating items such as a Famous Grouse ice cream cart.
roles & responsibilities
As a creative designer I was brought in to help with strategy and creative direction. Beginning with extensive research into each brand and developing fun and engaging concepts, curating specific entertainment, transpiring into sketches to sign off
