Chloe
-CHELSEA IN BLOOM-
LONDON, uk
Project Overview
An exciting and immersive, F&B led, in-store activation which invites customers to sample Edible Emeralds; jelly-like sweets that sparkle like jewels and taste extraordinary. A free experience for all, guests were invited into our emerald vault where they could sample their jellies. The vault like structure was in bright emerald green. Inside the walls were clad in mirror, casting beautiful reflections over a large, uncut, emerald.
roles & responsibilities
As creative lead on this project I began concept development , curating touchpoints within the activation that began to shape the physical structure. We developed comprehensive research into the brand to keep Fenwick’s authenticity at heart and generated three tiers of design to suit Gold, Silver and Bronze shop tiers.
For Gold tier I designed an immersive space, Silver was a stand alone column and Bronze was simple displays.
I also designed the artwork for the event, including the packaging and the ‘goodie bags’.
